Cape Cod’s Newest Dispensary Harnesses the Power of Branding to Make A Splash In The Market
HOW INVESTING IN BRANDING PAID OFF FOR EMERALD GROVE
Emerald Grove is a cannabis dispensary on Cape Cod founded by brothers Tim and Alex Jamoulis.
Opened in spring 2021, the store offers a luxurious, modern retail experience for adult-use consumers.
The team focuses on environmental sustainability, quality products, and educating customers.
The client approached Dunlavey Solutions with a specific goal in mind: Achieving a values-driven brand identity that represents their passions - Cape Cod and a mystical, quirky element.
While Emerald Grove is a nod to World of Warcraft, they found it equally important to reflect the local landscape to relate to their customer base, which comprises Cape Cod vacationers and local traffic.
As a brand-new dispensary, the client also sought to use their website to grow their audience online. And as a result, garner leads for new customers and potential employees.
A reliable partner
Dunlavey Solutions started with the Storybrand method to create Emerald Grove's branding identity and on-brand messaging.
A suite of content was created, including website content and case studies.
To make sure they attracted the top-quality staff they needed to launch their dispensary, a Careers page was added to the website.
The client received unique, user-friendly website content that speaks directly to their target audience. It encompasses a cohesive set of brand standards to set them apart in the cannabis industry.
Since their launch, they have consistently outperformed expectations, thanks to laser-focused messaging and a scalable content strategy. Emerald Grove is the third search engine result in their area, and its foot traffic has become a major driver of sales