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How To Increase Your Google Search Rankings for FREE in 5 Easy Steps: What is SEO Copywriting?
Every business relies on a portion of its leads to come through search engine results (also known as organic traffic). There are over a billion websites on the internet. Yours is like a grain of sand at a vast beach. How can you possibly get your company name to pop up first in Google search rankings?
Search Engine Optimization (SEO) is the answer.
SEO is a combination of formatting that gives your content the best chance at getting your website to rank higher for search results related to your service or product.
An SEO copywriter knows what it takes to increase your website ranking AND how to weave that throughout your website in a way that guides the prospect towards your call to action.
What does an SEO Copywriter do?
SEO copywriters are responsible for writing all of the content on your company website. They are responsible for ensuring that your site is optimized for search engines, which means they need to optimize the content, optimize the metadata, and create a site map.
The SEO copywriter will also write blog posts, press releases, and other marketing materials that will help promote your company to potential clients. They also work with other departments to coordinate marketing campaigns and ensure effectiveness.
SEO Copywriting Best Practices
You want to get your SEO copywriting right. While it can seem overwhelming just thinking about it, you need to know the basics to get the most out of your website and content and, ultimately, to increase your revenue. You'd be surprised how many businesses aren't aware they can optimize their website. These tips will help you avoid that mistake.
Find your keywords.
If you haven't done it yet, identify the best keywords for your target audience and what your company offers. When it comes to incorporating your keywords and keyword phrases (long-tail keywords) into your website and your content, the number one rule is to make sure they naturally fit into the web copy. You also need to choose keyword phrases to increase your search engine ranking. Answer The Public is a beneficial tool for finding out what kind of long-tail keyword questions people ask based on the keywords you enter.
Don't skip the metadata.
Metadata can be found on every page of your website. Metadata is the second thing that search engines read (the first thing is the page's title tag). When one of your links comes up in the search results, the metadata is the snippet of text underneath. Think about the times you search for something. The description of the title link, or metadata, is what helps you decide if that web page will be valuable to you.
If you don't have your metadata optimized, you're not getting the most out of your website, which means you're missing out on potential sales. You can optimize your metadata by including keywords contained within the page. The goal is to make it easy for both search engines and prospects to decide that your website is as valuable as possible.
Remember your target audience.
Try not to get so caught up in optimizing your website that the page copy suffers. This is where SEO copywriters are priceless. A good SEO copywriter knows how to balance the technical aspects of your website with the need for authentic, client-focused content.
Mind your format
Search engines consider headers like H1, H2, and H3 to be more important than the rest of the text on the page, so be sure to incorporate them into your page. Break your content into sections with headers, so it's easily digestible for the reader. Including keywords in your headings will improve your ranking even more. In general, H1's are used for titles, H2's are used for section headers, and H3's are used for subheadings.
Optimize your images
Images on your website provide another opportunity to increase your search engine ranking. You can use the ALT text area to add even more relevant keywords to your page. And you can add captions to the photos with keywords included as well.
Add internal links
Adding internal links within your website increases your search engine ranking. Don't get too crazy, though. This is where SEO copywriting comes into play and why we exist. We know how and where to best place the links to guide the reader on their buying journey.
Conclusion
In the world of online marketing, SEO copywriting can give you an advantage over your competition. With a better understanding of tapping into Google's algorithm and using keywords, SEO copywriting can help your business rank higher on search results pages.
With these tips in mind, take a good look at your website and find the areas you can optimize. You don't want to miss any opportunities to rank as high as possible.
If you feel like you could use some help, feel free to reach out, SEO copywriting is one of my talents!
Bonus:
Free SEO Blog Template
Writing SEO-optimized blog posts is equally important because while they establish credibility, authority, and trust, they also increase your search engine rankings.
I'm sharing my SEO Optimized Blog Post Template so you can:
Identify your target keywords
Plan which internal and affiliate links to include
Optimize your SEO title tags and metadata
Use competitor's websites as inspiration