DUNLAVEY SOLUTIONS
Making Your Offer Irresistible Since 2017
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​Industry Knowledge and Expertise Drives B2B Results
HOW DUNLAVEY SOLUTIONS HELPED COX HEALTH MARKETING DEVELOP A ROBUST SEO-OPTIMIZED LIBRARY OF THOUGHT LEADERSHIP CONTENT
The situation...
Cox Media Group, an Atlanta-based media and digital solutions provider, embarked on an initiative in 2020 to build its business and better support its existing clients.
The company carved out a specialized division — Cox Health Marketing Group— that offers enhanced healthcare marketing strategy and support.
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A key piece of this initiative was to develop content that would position the company as a leader in the industry while providing helpful resources for the healthcare organizations it works with every day.
The challenge...
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They knew they needed to speak to healthcare marketers, administrators, executives, and small practice physicians in a unique way and wanted to frequently deliver valuable content that would earn trust in the marketplace and help healthcare professionals feel more prepared to tackle the challenges of today’s healthcare marketing journey.
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​Writers producing thought leadership content needed B2B marketing expertise and speak the language of healthcare to address the pain points facing the industry today. But with only three people on her team and 20 markets to service across the country, Banks knew she needed to tap an outside resource.
She needed someone that could “serve as an extension of the team” and work seamlessly alongside her colleagues.
A reliable partner
Having worked with us on a previous project, Cox knew it could rely on Dunlavey Solutions to provide effective content that would speak to its multiple healthcare audiences and ultimately lead to business growth.
Our streamlined processes enabled the busy marketing group to be more efficient with its budget dollars. Thanks to that efficiency, the client was able to use some of their budget to also tap Dunlavey Solutions for help with a white paper on the latest trends in urgent care.
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The hard work paid off...
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Since we collaborated with Cox Health Marketing, it's seen increased engagement with their blog, which is now the website’s top source of traffic.
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Cox's sales team has also been able to create more business opportunities thanks to the robust pool of thought leadership content. In addition to the increased business, the white paper we wrote was downloaded over 1,000 times in the first 90 days—their highest performing digital asset ever.
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From another angle, Banks says she’s also been able to leverage the thought leadership content to build her personal brand and grow her own following on LinkedIn.
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“Dunlavey Solutions has been fantastic to work with. Wherever I am in my career, I know I can always count on Dunlavey Solutions to help out with healthcare content.”
— Luisa Banks, Cox Health Managing Director, Healthcare
Making Your Offer Irresistible Since 2017