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Copywriter’s Formula: How to Write a Landing Page that Converts

A drawing that says landing page and shows the differnt elements that make a landing page convert.

In the coaching world, landing pages are one of the most powerful tools in your marketing toolbox. They’re the entrance into the amazing world you’ve designed for your clients.

So they’re just a wee bit important. That’s why you need to know how to write a landing page that is going to convert like hotcakes.

So grab a mug of your favorite beverage because your favorite copywriter is sharing secrets!


Keep It Simple

When you do a Google search for ‘how to write a landing page that converts,’ you’ll get conflicting information. Some people recommend very simple landing pages, while others want to add too many bells and whistles. But all that will do is dilute your landing page's effectiveness.

Don’t worry about the length of the landing page or fancy graphics. Your conversions are guaranteed when you have the right elements on your landing page.

Essential Elements of Your Landing Page

A diagram of a structure flow, exactly what your landing page needs to convert.

A User-friendly Structure

No matter the size of your landing page, it needs to be user-friendly. With attention spans shorter than ever, if you don’t make it easy for your readers to reach your call to action, you’ll lose them. 

I frequently write landing pages as a copywriting expert and lead generation specialist.

Here’s the basic structure I use:

  1. Lead: A question or statement that piques the reader’s interest.

  2. Headline: Catchy phrases that draw attention to your prospect’s pain points.

  3. Body Text: The text that explains your offer.

  4. Testimonial: Share your reviews and testimonials.

  5. Call to Action: A compelling final text that asks your reader to submit their information.

A Strong Reason Why

Your prospect knows how much you value their email address, so your lead magnet has to excite them. You can do that by identifying the emotional solution they’re seeking. I cover lead magnets on my blog if you’re wondering what to offer.

Lead with the benefits to the consumer if they sign up for your offer. What will they achieve? How will their lives improve once they’ve signed up? If your ‘why’ isn’t compelling enough, you won’t get the conversion rates you want.

Authentic Social Proof

A blackboard with five stars and a finger pointing to the fifth star.

Have tons of happy clients? Add testimonials, recent comments, or even screenshots of positive reviews from your messages. You can also include places your business is featured or links to articles you’ve published.

Trust Factors

When signing up for something, the number one concern is, “Will I get spammed?” Nobody wants to get bombarded by emails. Adding a statement with a privacy promise will ease their minds. It doesn't need to be fancy.

Let them know how you'll use their email address and what they can expect to receive from you. And make sure they know they can unsubscribe at any time.

A Crystal Clear CTA

This is where the magic happens! Don’t be afraid to be bossy. Make your offer clear and what they need to do to get it. Make the CTA easy to see and use.

Brand Consistency

A landing page includes a download page and an opt-in page. Make sure that your visual branding is consistent through each step.


Go Forth and Watch Your Landing Page Convert

A vector image of a sales funnel that represents the new leads and revenue you can expect with a strong lead magnet.

A landing page can be your hardest worker when they’re set up for success. With these elements on your landing page, you’re sure to get the most out of yours.


Do you have a high-ticket offer that you hope will help you scale up? Get your landing page done by a pro.

Reach out today!


Making Your Offer Irresistible Since 2017

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