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Greetings, Coach! I have a question for you. Are you satisfied with the amount of leads you’re getting? A lead magnet is the answer if you’re looking for more action.
A lead magnet is like an Employee of the Month. It’ll work for you 24/7 and never call in sick. They are also one of the most efficient and cost-effective ways to generate leads and gain new clients.
As a lead generation specialist, I know how essential a lead magnet is to growing your coaching business. I also know what it takes to make sure it outperforms your expectations. I’m here today to spill all the secrets to making your lead magnet work for you, so settle in!
What Are Lead Magnets? And Why Are They Important?
Have you ever signed up for a free trial or webinar? Those are great examples of what a lead magnet is. In return for your offer, prospects give you their email address and permission to contact them in the future.
That permission is your golden ticket! With a direct line of communication, you can begin sending a mix of emails that educate, explain your offer, and build trust.
How Lead Magnets Fire Up Your Growth
Using a lead magnet is simply the best way to promote your coaching business. Lead magnets are used in various ways but share a common goal: jumpstarting your growth.
Lead magnets are the foundation of your inbound marketing strategy. They can be an e-book, white paper, checklist, or any other type of content you have created for your business. The goal is for them to be interesting enough for people to willingly provide their contact information so you can market to them in the future.
Wondering what kind of lead magnet is best for your coaching business? I'll give you some examples:
-A life coach who offers a training course could offer a mini-webinar that gives an overview of the program or an introduction to the entire class.
-A business coach could offer a short e-book that briefly explains the steps to take to start a six-figure business.
-An executive coach may offer email templates to help prospects feel more professional in their business communications.
What are Some Common Types of Lead Magnets?
Your creativity is your only limitation when choosing a lead magnet. It doesn't have to be big or extra fancy to work. Heck, I signed up for a lead magnet that was just a list of 250 Power Words to use in copywriting. My point is, don't overthink it. As long as it's helpful to your target audience, go for it!
Common types of lead magnets include:
Cheat Sheets
Just like the 250 Power Words List, cheat sheets are a quick and easy way to gain leads. Creating an infographic or a flyer with crucial points doesn't need to be elaborate. It just needs to be helpful.
E-books and White Papers
Offering industry-related white papers or reports is a great way to establish your authority as an expert in your field. Present your knowledge in a way that allows your customers to connect the information with the reason they need to work with you.
Toolkits and Templates
Social media or other kinds of templates are very successful lead magnets. I often see social media managers offering free Canva templates or Social Media Calendar templates to use. However, something as simple as putting together a list of resources with links as an Ultimate Resource Guide can be valuable for prospects.
Webinars
Take advantage of the trend toward video content by creating a webinar. Webinars can be introductions to a course or offer. Or it can explain the problems associated with the solution you offer, leading them to conclude that your solution will solve their problem. Sneaky!
Free Trials
Free trials are an excellent way to gather leads if you offer a high-ticket item. You're putting the customer at ease and allowing them to explore your offer without worrying about making a big, expensive commitment. And those who sign up are the hottest leads you can encounter!
Discounts
We love to sign up for deals, right? 10% off is like catnip. Why not follow suit by offering a small discount in exchange for the prospect's contact information?
Surveys and Quizzes
Not only do they help you prequalify your leads, but they're also irresistible. Buzzfeed knows this all too well. They have an entire section devoted to quizzes– because humans can't resist them!
Tests and Assessments
Skills and knowledge tests appeal to our inner competitiveness. They establish your authority, educate the customer, and keep them engaged. Tie your questions to the end result you want them to take, and you're headed to Conversion Heaven.
A Word of Caution
Don't give away too much! Keep the juicy stuff for paying customers. You want to create something that has enough razzle-dazzle on its own but also leads the prospect towards your ultimate goal- converting leads into sales.
What are Some Resources to Help Create My Lead Magnet?
Now that you're excited about creating your own lead magnet let's talk briefly about the how. One excellent resource to make your lead magnet is Canva.
If you don't have professional graphic design training. It'll be your new best friend. They have templates for everything, including e-books and videos.
The free version offers plenty, but the Pro version gives you extra fonts and elements. Many people, including myself, find it worth the monthly $12.99/month fee.
Pixabay, Freepik, and Unsplash are great for curating stock photos. And don't forget to use Grammarly's browser extension to keep an eye out for typos and other errors.
Get Your Lead Magnet Started Today
As you can see, lead magnets can benefit your company in several different ways. They pre-screen your leads and fill your sales funnel. They also build your email list– possibly your greatest asset in your marketing strategy. Just remember the Golden Rule– your lead magnet must be useful.
What To Do After Your Lead Magnet Is Finished
Once you've completed your lead magnet, you'll need to have a landing page, download page, and confirmation page ready. I've written about how to write a landing page that converts to optimize your lead generation campaign.
Finally, you'll need to write a series of emails that go out on a fixed schedule once they've subscribed to your mailing list. Your emails should highlight their problem, present yourself as the solution, and share some exciting social proof.
If you're panicking at the thought of writing an email sequence for your lead generation campaign, I've got a webinar coming soon that's going to thrill you!
Feeling Overwhelmed?
Dunlavey Solutions Can Do It For You!
This may seem like a lot of work, but your lead magnet is crucial to the success of your inbound marketing strategy. I've created a fully customized lead magnet launch package for your coaching business that includes everything you need to create your very own lead machine.
That gives you more time to follow your passion for transforming lives.
Reach out for more information. I’m always happy to help!