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Light The Fuse: How To Use the Power of Testimonials To Ignite Your Coaching Business

A lit match ready to ignite your coaching business with the power of testimonials

Maybe it never occurred to you. Or maybe your fear of rejection has you paralyzed. No matter the reason, if you’re not collecting testimonials, you are doing yourself a huge disservice. If you’re tired of the constant grind of relying on social media and the endless demand for content to grow your coaching business, this will be a game-changer.

Ready to learn everything you need to transform your happy clients into brand ambassadors who do the marketing for you? Let’s dig in!


First, What’s the Difference Between a Review and a Testimonial?

You may be asking yourself what the difference is between a review and a testimonial. Reviews are more general descriptions of your client’s experience working with you. Testimonials are more detailed and focused stories of client success.


Worth It’s Weight: Testimonials are Proof of Your Greatness

A happy coach sitting in a bank vault among gold treasure thanks to the power of testimonials
Yes, I AM amazing!

One thing we copywriters know is that social proof is worth a fortune. Think about the last time you worked with a new company, whether personally or professionally. You probably had some reservations about their ability to meet your needs. And what’s the first thing you did? You looked for reviews, right?

The same applies to your coaching business. When your target audience sees proof of your greatness in the form of glowing testimonials from thrilled clients, it's like a stamp of approval that says, "Satisfaction Guaranteed."


Timing is Everything: When Should You Ask for Testimonials?

Asking for testimonials is an art form, a delicate dance of timing and finesse. You don't want to come across as desperate or pushy, but you also don't want to miss out on those rave reviews that could catapult your business into stardom.

Timing is everything, my friend, especially when it comes to asking for those glorious testimonials. Your best time to ask is when you close the project, and your client expresses feedback and gratitude. Don't wait until they've forgotten how amazing you are or until they're too busy reaping the rewards of your work. That doesn't mean all is lost if you don't hear back right away. Send another invitation to share their experience a month later.


The Art of the Ask: How To Ask Your Client for a Testimonial

Just the idea of asking someone for a testimonial can send some business owners into a panic spiral. Here’s the thing—it’s so good for your business! You are walking away from money if you don’t collect that testimonial. It’s that simple.

But, not to fear. Your favorite copywriter has a lot of tools in her fanny pack, and these email templates are just what you will need!

Here’s how to ask for a testimonial immediately after the project is finished:

Subject: Help Us Grow with Your Valuable Feedback!

Hi [Recipient's Name],

I hope this email finds you well. I wanted to take a moment to express my gratitude for our collaboration and the incredible work we have accomplished together.

With a growth-oriented mindset, I wanted to ask for a small favor. Testimonials play a vital role in showcasing the value I provide to my clients and potential customers. Your feedback and endorsement can make a significant impact on [Your Business]’s growth.

If you could spare just a few moments of your time to share your experience by providing a testimonial, it would mean the world to me. Your honest insights about our collaboration, the results achieved, and how it has positively impacted your business will help me attract more like-minded professionals who can benefit from my services.

To make it as easy as possible for you, I've included a link below where you can leave your testimonial:

[Insert Google Business link or link to an automated form]

Your support is invaluable to me, and I genuinely appreciate any effort you can make in providing this testimonial. If there's anything else I can do for you or if you have any questions, please don't hesitate to reach out.

Thank you again for being an amazing collaborator. Together, let's continue making great strides toward success!

Warm regards,

[Your Name]

Arms hold up a help sign to ask for help asking your client to give you a testimonial

Didn’t get what you were after? Here’s how to send a follow-up request:

Subject: Help me tell your success story!

Hey [Recipient's Name],

I hope this email finds you well! I wanted to reach out and personally thank you for being a valued customer of [Your Business Name]. Your support means the world to me.

As I continue to grow and improve my services, I've found that testimonials from satisfied customers like yourself are crucial to showcasing the success my clients have achieved. That's why

I'm writing today - I would be incredibly grateful if you could take a moment to share your experience!

Your testimonial will not only help me attract new customers, but it will also contribute to the success of your fellow professionals who may be seeking similar solutions. By sharing your story, you're playing an essential role in their journey towards growth and development.

If you're unsure where to start, here are a few questions that can help guide your testimonial:

- How has [Your Business Name] helped you achieve your goals?

- What specific results have you seen since using our services?

- Would you recommend [Your Business Name] to others in need of similar solutions?

I truly value your feedback and appreciate any time you can spare. Your testimonial will make a significant impact on our journey towards mutual success.

Thank you in advance for considering this request. If there's anything else I can assist you with or if you have any questions, please don't hesitate to reach out.

Wishing you continued success,

[Your Name]

[Your Business Name]


Look at Me! How To Make Testimonials Stand Out and Grab Attention

Don't keep those testimonials locked away in a dusty corner of your website. Share them across multiple platforms like a proud parent showing off their child's finger-painting masterpiece. Stick 'em on your social media profiles, sprinkle them into your blog posts, and shout about them from the virtual rooftops.

A crowd throws confetti in the air, just like you should be showing off your testimonials to grow your coaching business.

But wait, there's more! Why settle for plain old text when you can spice things up with visuals? If you really want to make an impression, create a video that includes wording or video clips from the testimonial. Add some snazzy graphics and background music to make it truly epic. 

Just be careful not to go overboard with special effects; you want the viewer to focus on the words of your testimonial, not your awesome soundtrack. And last but not least, don't forget about email marketing! Include those glowing testimonials in your emails like secret love notes slipped into someone's lunch box. Let your subscribers bask in the glory of positive feedback while also subtly reminding them why they should choose your product or service.


Use the Power of Testimonials and Watch Your Conversions Multiply!

This women stands against a wall with muscles drawn around her, stepping into the power of using testimonials to grow your coaching business.

There you have it, my friend. if you've got some amazing client success stories up your sleeve, don't be shy. Flaunt those testimonials and watch as your credibility soars and conversions multiply. It's time to let those happy customers do the talking while you sit back and enjoy the benefits.

Want to squeeze every drop of rocket fuel from your testimonials? Reach Out Today!


Making Your Offer Irresistible Since 2017

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